Telephone Tracking allows you to monitor calls from your website and know exactly what marketing activity brought them there; whether it was from a different website, Google or your own paid search effort.
So no more will you need to guess how your caller has discovered you.
Telephone monitoring is an essential tool for any business that spends money on advertisements across multiple channels. Clients with AdWords possess an inborn need to monitor the calls that relate to their key words, to be able to understand which keywords deliver call conversions. call phone tracking With no visibility of call conversions, it is not really feasible to figure out if your investment in the key words on your portfolio is providing value or not. Is just monitoring AdWords call conversions ?
Most clients are searching to monitor not only PPC, but also SEO, Screen, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system such as Call Conversions Tracking comes in, as it lets you see your ROI for each of these very important channels not just Google PPC. This is essential actionable data allowing you to optimise the efficacy of each of your marketing channels, crucial to the success of any business enterprise.